Live or real-time monitoring of the internet for brand sentiments is carried out round the clock. Any mention or comment on the brand, products, or services is addressed as per protocol as even negative comments can be turned advantageous with the professionalism it is dealt with. Online reputation management is critical for those who are serious about their branding on the web. With many frequently updated web algorithms highlighting negatives, you wouldn’t like your business to take a hit, how light it may be.