Online Reputation Management is one of the major concerns of businesses in the digital age as every review, mention, or recommendation of the brand counts. Similar brand names, product names can cause havoc to others for no unprecedented reason. Feedbacks needs to be addressed professionally and managed timely so that the upcoming audience is impressed by the way the brand has handled a negative juncture.

Your brand isn’t what you say it is, it’s what Google says it is
Chris Anderson

Mining for all threats and opportunities on the internet is critical for upcoming as well as established companies. The language barrier is one of the biggest challenges on the internet as brand mentions in regional languages can be left undetected and might cause a deep dent to the efforts done for promotional activities.

It takes twenty years to build a reputation and five minutes to ruin it
Warren Buffett

Feedback generation is also essential as the positives of the brand need to be talked about, for its organic promotion. We are keen on making our audience interact with various brand vehicles through constructive tactics and initiatives.